On this last day of 2015, we wanted to share with you the news that Reachology as it is now (under us, Arianne and Nelly) will cease to exist in the coming year.
When we first met, we promised ourselves and each other that we would continue to learn, and grow – both personally and professionally. We supported each other in the pursuit of various interests in and out of our working field, and vowed to never stand between each others’ dreams. The time has come for both of us – exploring journeywomen – to embark on new adventures under our own separate banners.
While we did have an incredible journey working together and running Reachology for the last 3 years, we came to see over the last few months that our paths are taking us in different directions that do not belong under one banner. We’re exploring new areas that go past marketing and advertising, and believe that reshaping our focused agency to accommodate a broader and entirely new line of business offerings is not part of the growth plan for our company.
We started Reachology to work on a personal kind of marketing; to give smaller entities a voice, to work with limited budgets on increasing brand awareness, and to give startups the tools they need to manage their own marketing activities during their first few months. We taught our clients our tactics, dedicated our personal time to numerous activities that benefited our community as a whole, and had the pleasure of meeting and working with so many talented individuals. Our experiences, memories, late nights, and amazing wins in the last 3 years tell us that we have achieved what we set out to do when we dreamed up our colourful agency.
We want to thank every person that has been a part of Reachology in the last 3 years; coworkers, clients, friends, and family. We may be wrapping up as a company, but we’re not saying goodbye – just yet. This is merely the end of Chapter 1 for both of us.
We would like to wish you all a very happy new year, and may 2016 be the best, most peaceful and prosperous year to you all.
Nelly + Arianne